Our Story
Our origin story is more of a philosophy, a way of life...an origin statement.
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We wanted to design a brand with a purpose, one we wanted to wear- so we did. Our goal at Higher Vibes Santa Cruz is to help promote positivity and encourage everyone to live their dreams. We are a Santa Cruz lifestyle brand.
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As a single mom of three, I have always encouraged my kids to live life to the fullest and empowered them to dream both big and small. Higher Vibes mean that no dreams are ever too big to be achieved. What started out as an approach to raising positive and happy kids has become the foundation of my company. A lifestyle brand that was born out of the beautiful surroundings growing up in Santa Cruz, along with the mindset that dreams are best when you are living them.
-Courtney LaFont
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"Courage doesn't mean you don't get afraid. Courage means you don't let fear stop you"
-Bethanny Hamilton
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